

Welcome Visual Arts Center of New Jersey Board Members!
Hats off to you for investing your time in becoming an effective ambassador and fundraiser for the Visual Arts Center of New Jersey.
We are here to help you focus your efforts on building strategic relationships that lead to a large base of committed, long-term donors.
It’s not about hitting up everyone you know for a gift, and it’s not even about every board member asking for gifts. It’s about everyone being involved in the process, putting their best foot forward with skillful communication and telling a compelling story about the work you so deeply believe in.


Get Started
I. Welcome Video
5 minutes
Just a brief hello from Brian!
II. Setting the Stage
25 minuteS + worksheet
Fundraising training starts with understanding what it’s all about and why we do it. Here we cover your mindset about both money and philanthropy, why cultivating and asking makes such an impact, and best practices for board member
III. Intro to Asking Styles
7 minutes
Learn how the Asking Styles were developed, the key traits of each, and two examples of how they impact our fundraising. After watching the video, take the quiz below to find out your Primary and Secondary Asking Styles.
Find Your Asking Style
3 minutes
Take the 30-question, true/false Asking Styles quiz and check your email for results.

IV. Fundraise using Your Asking Style
Watch the video for your Style, completing the worksheet as you go along.
Additional Resources
We hope these additional resources will be of help to you over time.
Videos
Consider watching these brief videos and discussing them as a group:
Introduction to Asking Styles
The Power of Being Authentic
Why Asking in Person Matters
Cultivating Donors Year-Round
Board Giving and Getting
Making the Case for Support

Resources
- Asking Styles Nametag Template
- Side-by-Side Resource Development Form
- Contact Report
- Anxiety/Excitement Worksheet
- Conversation Questions
- Sample Ask-for-the-Meeting Letters
- Intentional Conversation Outline
- Top Ten Ways to Ensure You Get a Meeting
- Top Ten Ways to Make Your Donor Feel Special
- Sample Board Fundraising Training Plan and Calendar
Exercises
These are great 10-15 minute group exercises for board meetings, retreats, and other gatherings:
- Your Asking Style Matters
- Finding Your Own Words
- Making the Ask
- Responding to Resistance to Meeting
- Board as a Team
- Asking Styles and Donor Cultivation

For Your BFP Lead Only
Please use this form to sign up your board members and staff. You can add people at any time. If you wish to remove anyone, please email support@askingmatters.com.